High Street Signage
Operating a business on the High Street has never been tougher than it is today. There are so many overheads to be paid for - high street rents, high street rates, security, insurances, marketing and staff. You need a regular footfall of clients to come into your business and to spend money on your products and services.
We appreciate that every business requires a different sign and sourcing a sign can be like stepping on to a minefield. To help you out we have a prepared a simple visual High Street Sign Guide which shows you the main options that you have and gives you some idea of the costs you should budget for.
What are you trying to achieve with your signage?
You need people to be able to find your shop when they are looking for you.
Is it clear to people where you are?
Consider a projecting sign if you think people could walk past you without noticing you.
Consider an illuminated sign if you wish to stand out at night-time
Consider a pavement sign if you can stand one safely outside your shop.
What is the message you wish to convey with your signage?
Does your business look inviting and attractive to passers by?
Does your business appearance give the potential customer a reason to call in?
You need that passer by to call into your shop and to spend money with you.
So does your signage work for you?
To help you with this, we start by arranging for a Sign Surveyor to meet you at your premises. Our surveyors have a great deal of experience and will have worked with many clients in your market. They can show you many examples of the work we have done for other clients and it is possible that might inspire an idea for you to follow. There are a lot of ideas out there but we have to ensure that these ideas can be turned into signs that can be installed safely and securely at your premises.
How much will you need to spend?
That will depend on what you can afford but we would advise you to think about the value that a quality sign can bring to your business.
Signs Now has worked with thousands of offices and shops nationwide. Give us a call and let one of our surveyors come and talk to you. New signage does not have to be that expensive and it should be viewed as an investment.
Digital signage is becoming more and more popular in high street shops and it is becoming cheaper and more affordable. If you are thinking of Digital Signage take a look at our product offering.
