Holland & Barrett , Nuneaton
For national retailers, brand consistency is critical. From stores and distribution centres to corporate headquarters, signage plays a vital role in reinforcing brand identity and creating a professional, cohesive experience for employees, visitors and customers.
Signs Now have extensive experience delivering signage solutions for multi-site organisations; here's a recent example from a project we completed for Holland & Barrett.
Summary
A leading health and wellness retailer required new signage at its head office as part of a refurbishment project, with strict brand guidelines and demanding timescales to meet.
The Client
Holland & Barrett is one of the UK's retail brands, has hundreds of stores across the country and a growing international presence. The company offers a wide range of vitamins, supplements, natural beauty products and health foods, helping customers support their wellbeing through trusted products and expert advice.
As part of a refurbishment programme at its head office in Nuneaton, Holland & Barrett required new external signage to enhance the building's appearance and ensure alignment with its established brand identity.
The Project
Working alongside PDC Consultancy, Signs Now was commissioned to deliver a complete signage upgrade for Holland & Barrett's head office.
The project involved removing the existing signage, coordinating with contractors while the building cladding was repainted, and installing new built-up, face illuminated letters within a tight project timeframe.
As a new supplier to Holland & Barrett, it was essential that every aspect of the installation met the company's strict brand standards. One of the key challenges was matching existing signage elements already in place across the site, ensuring a seamless and consistent appearance throughout the building.
The project also required an exceptionally fast turnaround, with multiple stages needing careful coordination to meet a critical deadline.
The signage solution featured aluminium composite panels printed with a realistic wood-effect finish. Multiple layers of ink were applied to create additional texture and depth, creating a premium appearance that complemented the building's refurbishment. Individual lettering was manufactured from 5mm Foamex, while the illuminated elements provided strong visibility and a contemporary finish.
Despite the demanding schedule, the Signs Now team successfully completed the installation on time and to specification, delivering a high-quality result that reflects Holland & Barrett's trusted brand image.
Our Verdict
Liam Dunphy, Signs Now's Sales Manager, said: "This was a fantastic project to be involved with and a great opportunity for us to support one of the UK's most recognisable retail brands.
"Working to a very tight deadline while matching existing signage elements presented a number of challenges, but our team pulled out all the stops to ensure everything was delivered on time and to the highest standard. We're delighted with the finished result and look forward to supporting Holland & Barrett on future projects."
Need our help?
Are you thinking about new signage? At Signs Now UK, we’re ready to help you transform your space with our expert signage solutions.
As a national family business serving customers from across every sector throughout the whole of the UK, Signs Now are specialists in the design and installation of custom-made interior and exterior signage. Whether you’re a small business or large corporate with multi-location signage needs, we ensure a seamless process, quick turnaround and exceptional results.
Contact us today to discuss how we can help your business stand out for all the right reasons. Call us on 0845 9000 409 or drop us a note through our contact form and we’ll get back to you as soon as we can.
