The Guinness Partnership , Oldham
For housing associations and social housing providers responsible for large property portfolios, clear, consistent signage plays a big part in helping residents and visitors navigate their surroundings.
From directional signage and estate identification to office branding and internal graphics, well-maintained signage helps create welcoming, accessible and professional environments. Signs Now UK has been working with The Guinness Partnership for almost two decades, supplying and installing thousands of signs across its offices and housing estates nationwide. Here's a closer look at this long-standing relationship and the range of signage solutions we provide.
Summary
A long-standing partnership spanning more than 18 years, with Signs Now supplying over 5,000 signs across The Guinness Partnership's national network of offices, housing estates and residential developments.
The Client
The Guinness Partnership is one of England's largest affordable housing and care providers, owning and managing more than 60,000 homes and delivering housing and care services to approximately 120,000 customers. Established more than 125 years ago by a great-grandson of the founder of the Guinness brewery, the organisation has grown into a major national provider, supporting communities and residents across the country.
The Project
Signs Now first began supplying signage to The Guinness Partnership in 2008, winning its initial tender based on value for money, quality systems, health and safety procedures, insurances, qualifications and its ability to deliver national coverage entirely in-house.
Since then, the relationship has continued to grow, with Signs Now supplying well over 5,000 signs across Guinness offices, housing estates and residential developments throughout England. The work encompasses everything from internal graphics and wall-mounted directional signs to external post-mounted signage, estate identification and signs fitted to railings and gates.
One of the more recent requirements involved refurbishing large monolith sign panels at one of their flagship sites in Oldham (pictured), which had faded over many years and needed refreshing. Having originally supplied new panels featuring The Guinness Partnership's updated branding, Signs Now was able to provide a practical solution to restore their appearance and maintain consistency with the organisation's visual identity.
Aluminium composite material with laminated graphics is used for many of the external signs supplied to The Guinness Partnership, offering a durable finish suitable for outdoor environments. Signs Now also produces a significant number of Delta post-and-panel signs, featuring distinctive black posts, alongside a variety of bespoke solutions for individual housing estates.
With such a large and varied property portfolio, every location has its own requirements. Signs Now regularly visits sites to meet local housing officers, assess existing signage and discuss any particular issues or improvements needed. Artwork is then produced in-house for approval before the signs are manufactured and installed by the Signs Now team. This collaborative approach ensures that all signage follows The Partnership's branding guidelines, with agreed messaging and wording consistently applied across its national portfolio.
Our Verdict
Jerry Seal, Project Manager at Signs Now, said: “What makes this relationship particularly rewarding is the variety of environments we work in. "No two housing estates are quite the same, and taking the time to understand the needs of each site means we can make a genuine difference to the people who live and work there. It's also great to see our work helping to maintain a consistent identity for The Guinness Partnership across such a large national portfolio.”
Need our help?
Are you thinking about new signage? At Signs Now UK, we're ready to help you transform your space with our expert signage solutions. As a national family business serving customers from across every sector throughout the whole of the UK, Signs Now are specialists in the design and installation of custom-made interior and exterior signage. Whether you're a small business or large corporate with multi-location signage needs, we ensure a seamless process, quick turnaround and exceptional results.
Contact us today to discuss how we can help your business stand out for all the right reasons. Call us on 0845 9000 409 or drop us a note through our contact form and we'll get back to you as soon as we can.
