Bringing Albert Dock to Life

Wall graphics

Leading vaccine company CSL Seqirus saw its Liverpool auditorium transformed with a giant photo of the Albert Dock to impress visitors from overseas, thanks to Signs Now. If you look carefully at this image you will see, near the centre, the double doors leading into the room. This gives you some idea of the scale of graphics that were printed and installed.

The client

CSL Seqirus is one of the world's largest influenza vaccine companies. It has a state-of-the-art vaccine manufacturing facility in Liverpool and its global headquarters in Maidenhead, Berkshire. 

Signs Now has carried out work for the firm for more than 15 years and is a partner of its current facilities management company, CBRE. 

The project

The latest project was carried out on behalf of CBRE for CSL Seqirus. 

CSL Seqirus had a number of important visitors coming from Australia to its Liverpool site to present in the auditorium. The company’s team were keen to make an impression and to show their roots in the Merseyside area.

CSL Seqirus asked Signs Now to design and install new wall art for its auditorium. They wanted it to be modern, eye-catching and unique to the building. 

Solution and installation 

Our team collaborated with colleagues at CSL Seqirus to create a comprehensive plan for the wall display, beginning with in-depth consultations to understand their needs and preferences. 

Signs Now visited the Liverpool facility to conduct a site survey and ensure the correct measurements were taken before the manufacture of any vinyls. 

Our designers crafted preliminary concepts, balancing functionality and visual appeal. We produced a range of different design ideas, getting the final one approved before proceeding. 

We took a very high-resolution photo of Albert Dock at twilight and printed that photo onto a specialist wall vinyl, covering 182 square metres. 

We then used an experienced installation crew to apply the vinyl to the walls of the auditorium, carefully fitting it around the doors. 

Client Assessment

Signs Now has worked with Seqirus for many years and worked on a number of different projects during that time. This was the most challenging. First of all, there was a very tight deadline to be met ahead of the arrival of the VIPs. Secondly, there was the challenge of finding a photographic image which could be exploded into a size way above its original size and still keep a quality resolution. Finally there was the challenge of covering all of the walls of the auditorium with the printed vinyl image.

Our verdict

Signs Now managing director Bill Dunphy said: “Our design team really enjoyed the challenge of creating artwork that was completely unique to this auditorium. From windows to walls, vinyl graphics are a great way to make branding your business easy. They can be adhered to almost any flat, smooth surface – even in locations that receive heavy foot traffic, such as retail store floors. At Signs Now, we work with each of our customers to customise every element of their business’s vinyl graphics to make sure they really are unique and maximise every opportunity to highlight their brand.” 

Need our help? 

Are you considering new signage? At Signs Now UK, we are ready to help you transform your space with our expert signage solutions. 

We are a national family business, serving customers across the UK. Specialists in design and installation, we provide bespoke, UK-made signs quickly for your business. 

Whether you are a small business or large corporate with multilocation signage needs, we ensure a seamless process with exceptional results. 

Contact us today to discuss how we can elevate your business with custom-made signs and graphics. For more information or to get started on your signage project, call 0845 9000 409 for a free, no obligation quote or survey. Alternatively, if you'd prefer, fill out our contact form and we will get back to you as soon as we can.