How to buy signs
When you are
buying a sign for your business you are about to take one of the
decisions that will have the greatest impact on how people perceive
your business, how easy it is to find you and what image people
will have about you.
Also,
when you are buying a sign from a company like us that can literally
make every sign you can imagine, we often find that people
need some help in deciding what is the best sign for their business.
Therefore you need to think carefully about the following issues:
| Message |
| What
message do you want to get over? You may want to attract custom
into your business, you may want to warn people, you may want
to give information or directions, you may be trying to comply
with legal obligations. |
| |
| Audience |
| Who is
your message aimed at? - the public, your staff, suppliers,
health inspectors, fire officers |
| |
| Style |
| We have
many ways to communicate your message - text, graphics, pictures,
special effects. What style do your think will work best? see
the Eat at Joe's example for a demonstration of different
sign styles. |
| |
| Size |
| Too many
people underestimate the size of their sign. The sign is of
no use if it cannot be easily seen: see the letter
visibility page. |
| |
| Colour |
| We can
provide almost any colour you can think of but it is vital to
make the right selections for your message; we have created
a colour contrast chart to
better illustrate the issues involved in choosing the right
colours for your sign. |
| |
| Special Effects |
| Our computer
technology allows us to offer you a wide variety of fonts, typestyles
and other effects. For a brief summary look at the special
effects page. |
| |
| Durability |
| How long
do you need the sign to last - a few days before the Xmas Fair
banner needs to come down - or for the 10 years of the new property
lease you just signed? We will select the right material
for the job. |
| |
| Location |
| Where
is the sign going? The materials we choose may depend on whether
you are inside a shop, on an exhibition stand, fixed to the
front of a building, or free standing: see the materials
page for more. |
| |
| Budget |
| Last,
but by no means least, you need a sign that you can afford,
a sign that will give you the maximum value for your money.
Signs Now operates a national pricing system which combines
our purchasing power with your need to get prices quickly. Please
do not hesitate to contact
us for more information. |
|
