Signs Now News

In 2014 we reported on an incident in Cornwall where a poorly erected sign came loose and landed on an 80 year old grandmother. Luckily, she was not more severely injured but the sign, which weighed 4 stones, could easily have killed her or somebody else.

The local council concluded that the accident was a result of a poorly fitted sign. In such a case it is the property owner and the sign maker who are regarded as being negligent in law.

The graphics outside your shop will ultimately determine whether or not someone will enter or just keep walking by. Your internal signage is responsible for an even more important task: turning visitors into paying customers. A recent study by FedEx Office revealed that business owners see great value in their signs and graphics and more than half of those surveyed find signs effective in attracting new business. Will your signs pass the fundamental test of converting a passer-by into a customer?